Toyota Prius Returns To The UK After Being Kicked Out By SUVs

Final 12 months, Toyota stated it would not introduce the Fifth-gen Prius PHEV to the U.Okay. as a result of it could not compete with SUVs. Now, it has reportedly modified its tune

October 30, 2023 at 16:01

 Toyota Prius Returns To The UK After Being Kicked Out By SUVs

When Toyota unveiled the fifth-generation Prius, the response to the automobile’s spectacular efficiency and concept-car seems was surprisingly robust. Shopper within the UK have been likely disenchanted to study that they wouldn’t have the ability to purchase the hybrid, then. Nonetheless, there’s now hope.

The Prius will likely be provided on the market in the UK after being kicked out of the lineup final 12 months. Though the automobile is presently offered on the European mainland, Toyota cited the UK’s choice for SUVs and crossovers because the rationale for not providing it in 2023.

Now, although, robust demand for hybrids has prompted the automaker to supply the brand new Prius within the UK, experiences Autocar. Though the exact reasoning behind the change of coronary heart has but to be revealed, it’s going to little question be a welcome one for customers who need one thing gas environment friendly that has smooth styling.

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Learn: 2023 Toyota Prius Coming To Europe Solely As A 220 HP PHEV

The brand new Prius is obtainable each as a hybrid and a plug-in hybrid mannequin globally. Nonetheless, in Europe, solely the plug-in hybrid powertrain is offered. It combines a 2.0-liter four-cylinder engine with a front-mounted electrical motor that produce 220 hp (164 kW/223 PS). In the meantime, the 13.6 kWh battery can convey the automobile as much as 53 miles (85 km) on the electrical motor alone, based on native testing requirements.

That powertrain made the fifth-generation Prius an enormous enchancment over the fourth-generation mannequin, and the theme of huge enhancements continues inside. Toyota stated it targeted on giving the brand new mannequin higher supplies and tech, to make it a nicer place for house owners to sit down.

That’s all effectively and good, but it surely additionally makes the new Prius dearer. With a beginning value of €45,290 ($48,055 USD/£39,536 at present trade charges) in Germany, it isn’t low-cost for a automobile its dimension. Regardless, Toyota should assume there’s sufficient curiosity in hybrids to drive gross sales.

And there’s good information to again that up. A report from S&P International revealed final week exhibits that hybrid and PHEVs accounted for 10 p.c of world automobile gross sales in two of the final three months, suggesting that there’s a robust urge for food for the electrified autos.


I was born on March 15, 1980, in Detroit, Michigan. I grew up in the heart of Motor City, surrounded by the culture of automobiles. I had a close-knit family, including my parents, two older siblings, and a younger brother. I attended Roosevelt High School in Detroit, where my love for cars began to flourish. From a young age, I showed an early interest in automobiles. I would spend hours tinkering with my bicycle and helping my father fix up our family car. It was clear that I had a natural affinity for all things mechanical. This passion for cars led me to pursue a career in the automotive industry.

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