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Nissan exploring electrified and inexpensive small pickup for U.S. market

Nissan may very well be bringing an electrified light-weight pickup to U.S. shores, a brand new report states. The car would serve two functions: First, it will preserve Nissan’s truck portfolio because it pulls out of the full-size market and, second, it will increase the corporate’s choices within the electrical car phase.

The report comes from Automotive Information, who spoke with Nissan’s head of world product technique and product planning, Ivan Espinosa. “One factor you might be certain about is we will hold investing within the truck phase,” Espinosa instructed AN. “How can we evolve … is the query that we’re discussing internally. Ultimately, we must electrify the truck.”

“They do not wish to be within the Rivian or the Cybertruck area,” Tyler Slade, Nissan’s U.S. seller board chairman instructed Automotive Information in a separate interview. “They wish to be within the inexpensive $40,000 vary.”

Nevertheless, Nissan is prioritizing the electrification of medium- and full-size SUVs. “The demand for electrification is concentrating at present way more on the C-SUV and D-SUV [segments],” Espinoza instructed AN. “I see vans slightly bit on the later stage,” he continued.

Espinoza additionally stated, “The important thing right here is to learn the shopper necessities precisely and bounce on the wave on the proper second.”

The information comes as Nissan is on the brink of wind down manufacturing of the full-size Titan. The pickup is scheduled to for a line cease at its Canton, Mississippi, plant in summer time 2024. The unique Titan debuted in 2003, and after 20 years available on the market Nissan was not capable of put a large dent within the full-size truck phase held by the Huge Three.

As a part of its electrification plan, Nissan debuted 4 battery-electric ideas in 2021. Certainly one of them, referred to as the Surf-Out, appears like a compact unibody pickup that would slot in properly alongside the Frontier. With car-based “utes” just like the Ford Maverick and Hyundai Santa Cruz gaining recognition, Nissan can be sensible to look right into a phase it as soon as dominated with choices just like the Hardbody. 

Automotive Information believes that if it involves fruition, the electrified pickup may come to market within the early 2030s. Nissan has pledged that every one of its new fashions in key markets launched in 2030 or later might be electrified.



I was born on March 15, 1980, in Detroit, Michigan. I grew up in the heart of Motor City, surrounded by the culture of automobiles. I had a close-knit family, including my parents, two older siblings, and a younger brother. I attended Roosevelt High School in Detroit, where my love for cars began to flourish. From a young age, I showed an early interest in automobiles. I would spend hours tinkering with my bicycle and helping my father fix up our family car. It was clear that I had a natural affinity for all things mechanical. This passion for cars led me to pursue a career in the automotive industry.

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