myTukar celebrates six years of development with a trilogy of Asian movie style advertisements, from Ok-drama to Thai horror
myTukar turns six this yr, and to mark the event, the corporate is releasing a trio of advertisements that spotlight the consolation, reliability and high quality of a myTukar Licensed automotive whereas tapping into typical drama cliches alongside the way in which.
The advertisements include quite a lot of distinct Asian flavours, from a makjang Korean household drama a few son’s real love and his unaccepting mom and a spin on the Thai horror style, with a story that may have you ever screaming in worry as soon as you discover out what’s actually, really hiding in plain sight within the storage. Wrapping up the trilogy is a Hong Kong-styled love triangle that may have you ever questioning if the feminine lead will find yourself selecting what’s actually finest for her.
The three digital shorts have been absolutely shot on location in Malaysia, with groups from Singapore and Malaysia engaged on it, supported by a local forged and crew who flew in from Thailand and South Korea.
“By tapping into our viewers’s love for drama, we disguised our advertisements as style movies to allow them to know that any drama you get from our model is strictly advertorial. For high quality used automobiles which might be fuss-free (and drama-free!) and As Good As New, myTukar is the primary selection,” mentioned Carro’s regional head of selling, Katherine Teo.
The shorts aptly have a good time the success of myTukar, which has grown from a store lot at Glenmarie since its founding in 2017 to a sprawling community of over 2,600 registered dealerships, 10 retail centres, 23 inspection centres, 5 workshops and two refurbishment centres at current. In 2022, it achieved a formidable year-on-year income development of 85%, coupled with an astounding 215% development in its retail sector.
In the meantime, dad or mum firm Carro can also be marking its eighth anniversary this October. Based in 2015, Carro has grown from a Singaporean startup to Southeast Asia’s largest and most worthwhile on-line used automotive market, with a file constructive EBITDA of USD4 million in FY2023. The corporate presently a number of enterprise ancillaries in varied sectors, together with insurance coverage, loans and after-sales, throughout the Asia-Pacific area.
To mark their anniversary, Carro and myTukar are throwing huge promotions for patrons across the area, particularly in Singapore, Malaysia, Indonesia and Thailand. In Malaysia, myTukar is freely giving six of the most recent iPhone 15 (128 GB) fashions price RM4,399 to 6 clients. All they need to do is purchase a myTukar Licensed automotive to be eligible for the draw. The provide is legitimate for a restricted time until November 30 (phrases and situations apply).
To observe the digital shorts, of which the primary is already on-line, go to myTukar’s YouTube Channel or Instagram web page.
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