Italy’s DR Cars Going through Antitrust Investigation For Not Mentioning Fashions’ Chinese language Origins

Small Italian automobile producer DR Cars has come underneath hearth for allegedly deceptive customers about the place its automobiles are made.

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The corporate has been promoting Chinese language-based automobiles in Italy since 2006 however is now going through an antitrust investigation led by the Italian Competitors Authority (AGCM) for incorrectly representing the origin of its automobiles on each its company web site and in promoting campaigns. DR Cars has loved a very fruitful yr in 2023, promoting round 24,200 automobiles in Italy by way of the primary 9 months, a 48% enhance from the yr prior and giving it a 2% market share.

Auto Information Europe experiences that the Italian competitors authority is especially within the firm’s DR and EVO-branded fashions. Among the many automobiles it sells in Italy are the pint-sized DR 1, the DR 3 Coupe SUV, DR 4 household SUV, the almost-identical DR 5 SUV, and two bigger SUVs often called the DR 6 and DR 7. It additionally has a pickup truck in its vary often called the PK8.

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Learn: Ickx K2 Is A $60K Italian-Chinese language Lovechild Of A Jeep Wrangler And A Vary Rover

 Italy’s DR Automobiles Facing Antitrust Investigation For Not Mentioning Models’ Chinese Origins

The corporate assembles automobiles from a handful of Chinese language automobile producers together with Chery, JAC, and BAIC. Italian authorities, together with tax police officers, just lately carried out inspections at DR Cars’ headquarters and people of its mother or father firm, Donington.

“In some circumstances, they might omit related data on their (the automobiles’) origin, suggesting that they’re completely produced in Italy, whereas they appear to be automobiles of Chinese language manufacturing,” the AGCM mentioned in a press release.

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DR Cars most just lately made headlines in April this yr when it unveiled the K2 off-road SUV, the primary mannequin to launch from its Ickx model. DR’s K2 is predicated closely on the BAIC BJ40 however has quite a lot of bespoke parts, like a carbon fiber entrance grille.


I was born on March 15, 1980, in Detroit, Michigan. I grew up in the heart of Motor City, surrounded by the culture of automobiles. I had a close-knit family, including my parents, two older siblings, and a younger brother. I attended Roosevelt High School in Detroit, where my love for cars began to flourish. From a young age, I showed an early interest in automobiles. I would spend hours tinkering with my bicycle and helping my father fix up our family car. It was clear that I had a natural affinity for all things mechanical. This passion for cars led me to pursue a career in the automotive industry.

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